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Coffee Service
Handout Provided
Handout Provided
Food & Beverage
Food & Beverage
Industry Session
Industry Session
In-person ONLY
In-person ONLY
Recording Coming Soon!
Recording Coming Soon!
Members ONLY
Members ONLY
Networking Session
Networking Session
On-demand Session
On-demand Session
Separate Registration Required
Separate Registration Required
Video

Concurrent Session

Beyond Bedside

Creating and Growing a High-Quality Brand Safely on Social Media: For Healthcare Workers (301)

Thursday, September 28, 2023
11:10 AM - 12:10 PM PT
Location: Platinum Ballroom 5-6
Earn 1 Contact Hour(s)
On-demand Session
RNC-NIC: 4
NNP-BC: 5
RNC-LRN: 5
Pharmacology Credits: 0

    Speaker(s)

  • Prem Fort, MD (he/him/his)

    Neonatologist
    Johns Hopkins All Childrens Hospital
    St. Petersburg, Florida, United States

    Disclosure(s): No relevant disclosure to display

    • Presenter(s)

  • Tori Meskin, MSN RNC-NIC (she/her/hers)

    Clinical Nurse
    UCLA Mattel Children's Hospital
    Redondo Beach, California, United States

    Disclosure information not submitted.

    • Moderator(s)

  • AL

    Angela Lindbloom

    Disclosure(s): No financial relationships to disclose

Recently, with the creation of YouTube, Instagram, TikTok, and Podcasts, healthcare professionals have found a niche to both educate and entertain on social media. These platforms allow for quick, easy, and time-efficient education for students, patients, and families. However, there is no formal education for social media. No degree. And no vetting of expertise. This leads for an amalgam of low-to-high quality information that non-medical population may be unable to discern. It would be easy to ask healthcare professionals to limit or avoid social media, but that is simply overlooking the fact that YouTube has become a search engine in itself and platforms such as TikTok and Instagram are now used as sources of education, even by hospital themselves. Therefore, we must educate our workforce on the rules and community guidelines of these platforms while also giving them the tools to create high-quality brands that can assist the patients and families in better understanding their care or at least, a reprieve of the tough times while dealing with difficult situations. As influencers, both myself and my co-presenter have a wealth of knowledge accumulated from years of experience both managing the legal aspects as well as creating content that is followed by hundreds of thousands of people combined. We want to bring this knowledge to our colleagues and healthcare workforce so that there is more accurate information, more clean and high quality entertainment, and more staff that know and protect themselves so as to continue to work the passionate career that they chose.

Learning Outcome(s):

At the conclusion of this presentation, the learner will be able to:
  1. Understand the many rules and regulations of social media, comprehending ethical dilemmas around social media so that their accounts stay professional and in "good standing." The participant will become familiar with terms such as copyright infringement laws, fair use, and community guidelines of each social media platform
  2. Will be able to learn the tools necessary to create high-quality content on different platforms. How to use lighting for best photos. Will learn the software to develop images or videos as well as software for editing such content that can be used for any platform.
  3. Volunteer and be able to develop a content using an app on their phones and will post live while tagging the NANN social media account showing their presence and support of NANN 2023.